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  • Writer's pictureRealFacts Editorial Team

Retail Outperforms, But for How Long? 2024 Forecast


storefront retail properties

In the ever-evolving world of retail, understanding the intricate interplay between consumer behavior and market dynamics is paramount for success. This narrative report delves into the latest insights and strategies shaping the retail industry, drawing from recent research and expert opinions from Colliers.


The report begins by examining the projected slowdown in consumer spending for 2024, attributing it to various factors such as subdued employment expansion, restrictive credit conditions, and fiscal consolidation. Despite this deceleration, certain regions in the U.S., particularly in the Pacific, South, Southwest, and Mountain states, are expected to experience robust growth in disposable incomes and consumer spending.


Demographic changes, particularly the aging population of baby boomers and retirees, play a significant role in shaping consumer spending habits. Despite higher interest rates, these demographics have shown resilience in spending, with baby boomers alone accounting for 40% of all consumer spending. However, population growth may slow in some regions, posing challenges for future retail expansion.


GDP graph

As consumer spending habits shift and economic uncertainties loom, retailers must adapt their strategies to meet evolving demands. Prioritizing consumer engagement, creating stimulating store environments, and embracing technology are essential for attracting and retaining customers. Retailers must also focus on essential items, promote cost-effective alternatives, and adapt to rising prices to remain competitive in the market.

Percentage of consumers

The report features insights from industry leaders, including retailers and real estate managers, who share their experiences and strategies for navigating the current retail landscape. From prioritizing sustainability to leveraging technology and data-driven insights, these leaders emphasize the importance of innovation and flexibility in driving retail success.


In conclusion, the narrative report underscores the importance of resilience and adaptability for retail brands in today's dynamic marketplace. By embracing innovation, harnessing data-driven insights, and prioritizing customer experience, retailers can navigate challenges, capitalize on opportunities, and ensure their relevance and sustainability in the future of retail.


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