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  • Writer's pictureRealFacts Editorial Team

North America Data Center Trends H1 2024


In an era where data is the lifeblood of the global economy, the infrastructure that powers this digital revolution is more critical than ever. Data centers, the backbone of the internet and cloud computing, are experiencing unprecedented demand across the United States. As businesses and consumers alike rely more heavily on digital services, the market for data centers is booming, offering investors a unique opportunity to participate in a sector that is essential to the modern world.


The Surge in Demand: What’s Driving Growth?


Several factors are contributing to the rapid expansion of the data center market in the United States. One of the most significant is the ongoing digital transformation across industries. Companies are increasingly moving their operations to the cloud, adopting AI and machine learning technologies, and generating vast amounts of data that need to be stored, processed, and accessed quickly. This trend has only accelerated with the rise of remote work and the increasing reliance on digital services in everyday life.

According to the latest data from CBRE, the supply of data centers in primary U.S. markets increased by 10%, or 515 megawatts (MW), in the first half of 2024 alone. This growth is a direct response to the soaring demand for data storage and processing capacity. Yet, despite this increase in supply, the overall vacancy rate for primary markets fell to a record-low 2.8%, highlighting the intensity of demand.

Geographic Shifts: Emerging Hotspots for Data Centers


While traditional data center markets like Northern Virginia and Silicon Valley continue to be critical hubs, new regions are emerging as attractive destinations for data center development. Markets such as Atlanta, Austin, and San Antonio are seeing significant increases in under-construction activity, driven by factors like available land, favorable power availability, and lower operating costs.

For instance, Atlanta's under-construction data center capacity surged by 76% year-over-year to 1,289 MW, while the combined activity in Austin and San Antonio more than quadrupled to 463.5 MW. These regions are quickly becoming key players in the data center landscape, attracting major investments from both established operators and new entrants.


Wyoming is another emerging market, offering vast tracts of developable land and a growing long-haul fiber network. With tech giants like Meta and Microsoft already establishing a presence in the state, Wyoming is poised to become a significant player in the data center market, particularly for companies seeking renewable energy solutions.


Investment Opportunities: Where to Focus


The data center market offers a range of investment opportunities, from real estate and infrastructure to technology and services. For real estate investors, the most direct route is through the acquisition and development of data center facilities. With vacancy rates at historic lows and preleasing activity at record highs—nearly 80% of the 3,871.8 MW under construction in primary markets was preleased in H1 2024—investing in new developments can provide strong returns.

Investors should also consider secondary and emerging markets, where land is more affordable, and power availability timelines are shorter. Markets like Southern Ohio and Northern Kentucky are attracting attention due to their proximity to major data hubs and competitive land prices. As demand continues to outpace supply in traditional markets, these regions are likely to see increased investment activity.


Infrastructure investment is another key area, particularly in power and fiber networks. The availability of reliable, high-capacity power is a top consideration for data center operators. However, a shortage of electrical infrastructure and long lead times for power delivery are creating challenges. Investors who can navigate these challenges and secure sites with adequate power can capitalize on the growing demand for new data center capacity.


Additionally, as AI and machine learning applications become more prevalent, there is increasing demand for specialized data centers equipped with advanced cooling systems and high-performance computing capabilities. This shift is creating a price disparity between new, state-of-the-art facilities and older, less-equipped centers. Investors with the foresight to develop or upgrade data centers to meet these new requirements can tap into a lucrative segment of the market.


Capital Markets: A Landlord-Favorable Environment


The capital markets for data centers remain robust, with strong tenant demand, rental-rate growth, and higher yields creating a landlord-favorable environment. Investment activity in H1 2024 was largely centered around new development, with major players like Digital Realty and Equinix leading the charge. Notable transactions, such as AWS’s acquisition of a nuclear-powered data center campus in Pennsylvania and Digital Realty’s joint ventures with Blackstone and Mitsubishi Corporation, highlight the scale and strategic importance of these investments.

As interest rates are expected to stabilize in 2024, the bid/ask spread between sellers and buyers is tightening. This could lead to increased investment volume and sales transactions in the second half of the year, making it an opportune moment for investors to enter the market or expand existing portfolios.


The outlook for the data center market remains positive, with continued growth driven by the adoption of digital technologies, the rise of AI, and the expansion of fiber networks. However, challenges such as power availability, supply chain delays, and the need for sustainable energy solutions will require careful navigation.


Investors who can identify and act on the trends shaping the data center market—such as the shift to secondary and emerging markets, the increasing demand for high-performance computing, and the importance of renewable energy—will be well-positioned to reap the rewards of this dynamic and essential sector.


In a world where data is king, the infrastructure that supports it is not just a necessity; it’s an opportunity. For those ready to invest, the data center market in America offers a pathway to significant and sustained growth.

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