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  • Writer's pictureRealFacts Editorial Team

Las Vegas Dominates US Markets for Event Volume Growth in May

Las Vegas

Las Vegas has emerged as the leading U.S. market for events volume growth in May, according to a report by hospitality technology and intelligence provider Knowland. With an impressive 18.5% year-over-year increase, Las Vegas outpaced all other top 25 U.S. markets, driven primarily by technology industry events and national association gatherings.

In May, Las Vegas experienced a significant surge in events, making it the top market for events volume growth among the top 25 U.S. markets. Oahu Island, Hawaii, followed closely with a 17.9% increase, while Nashville, Denver, and Seattle rounded out the top five, with year-over-year growth of 11.1%, 4.1%, and 2%, respectively.

Knowland's report highlights that technology events played a crucial role in boosting event volume in several of these markets. Las Vegas, Oahu Island, Nashville, and Seattle have consistently ranked high for events volume growth as group demand continues to rise.

Las Vegas's events volume growth in May was fueled by several key technology events, including the Electronic Distributor Show at Resorts World Las Vegas. National association events also contributed significantly, with groups such as the International Council of Shopping Centers holding meetings in the city.

Oahu Island's growth, on the other hand, was bolstered by a variety of events, including weddings, educational, and consulting events. The island remains a high-demand leisure destination with consistently high occupancy rates and an internationally diverse demand base, as noted by James Risoleo, President and CEO of Host Hotels & Resorts. This comes on the heels of Host's $725 million acquisition of Oahu's Turtle Bay Resort.

In addition to Las Vegas and Oahu Island, other markets like Denver, Nashville, and Seattle saw technology and national association gatherings driving their events volume growth. Las Vegas, in particular, has seen a significant increase in group demand over recent months. It led all U.S. markets in group business recovery in the fourth quarter of 2023, reaching 144.1% recovery compared to the same period in 2019, according to data from Knowland and Amadeus.

Brian Gullbrants, President of Wynn Las Vegas, recently stated that the property is on track to have its best year ever for group business. Similarly, Caesars Entertainment has forecasted that its group and convention travel will surpass levels seen in 2022 and 2023.

Other markets like New York City and Dallas have also seen increased group demand, resulting in higher gross operating profit and total Revenue Per Available Room (RevPAR) in recent months. The technology sector remains a key driver of this growth, contributing significantly to the increased events volume in top markets.

Las Vegas's leadership in event volume growth underscores the city's robust recovery and growing appeal as a premier destination for technology and national association events. As group demand continues to rise, markets across the U.S. are witnessing the benefits of increased event activity, driving economic growth and operational profitability.


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