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Writer's pictureRealFacts Editorial Team

Industrial Rents Up By 7.3% Despite New Supply Plaguing Landlords

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The industrial real estate sector has experienced significant fluctuations in 2024, with in-place rents rising 7.3% year-over-year despite a wave of new supply that has challenged landlords across the nation. According to a report from CommercialEdge, industrial rents climbed to $8.15 per square foot (SF) in July, a positive sign for property owners. However, beneath the surface, the broader industrial market is facing pressures from rising vacancies and declining demand, especially in key markets like the Inland Empire and Los Angeles, two of the nation’s major logistics hubs.


While rent increases may initially seem like good news for landlords, they are contending with a complex and evolving landscape, where new supply, shifting tenant priorities, and economic uncertainty are reshaping the future of industrial real estate. This article delves into the factors driving these changes and the potential impacts on the sector going forward.


Rent Growth in Key Markets


Despite challenges, rent growth has been a highlight for the industrial market in 2024. The Inland Empire, Los Angeles, Miami, and New Jersey are leading the charge, with year-over-year increases of 12%, 11%, 9.7%, and 9%, respectively, according to CommercialEdge. These markets have long been essential for industrial real estate, driven by their proximity to major ports, consumer demand, and robust logistics networks.


Inland Empire, located in Southern California, has historically been a magnet for industrial development, given its access to the ports of Los Angeles and Long Beach. As the nation’s largest warehouse and distribution hub, it’s no surprise that the Inland Empire has been one of the leaders in rent growth. However, despite the 12% rent increase, the region is seeing challenges due to a recent oversupply of industrial space, slowing tenant demand, and increasing concessions.


Los Angeles, another industrial hub with strong ties to international trade, has similarly posted impressive rent growth. The city’s industrial space is highly coveted, yet it too faces softness in the market, with the average cost of new leases declining by $1.98 per SF in 2024. Miami and New Jersey have also benefited from surging rents, reflecting growing demand in the e-commerce and logistics sectors that continue to drive the need for industrial space in these regions.


Vacancy Rates on the Rise


While rental prices are increasing in certain markets, the national industrial vacancy rate has also crept upward, signaling potential challenges ahead. As of July 2024, the vacancy rate had risen to 6.4%, marking a 30-basis-point increase from earlier in the year. This rise in vacancies reflects the ongoing supply surge that has left many landlords grappling with unleased space.


Several factors are contributing to this rising vacancy rate. First, industrial developers brought more than 1 billion SF of new space online in the last two years, leading to an oversupply that many markets are struggling to absorb. Additionally, tenant demand has softened as businesses reassess their space needs, prioritizing cost control and operational efficiency amidst economic uncertainty.


This increased vacancy is especially concerning for landlords in markets that are heavily dependent on logistics and warehousing, such as the Inland Empire and Los Angeles. These areas have seen significant new industrial construction in recent years, with the Inland Empire alone experiencing a $3.37 per SF decline in the average cost of new leases in 2024.


Oversupply and Sluggish Demand


The rapid expansion of industrial real estate in recent years has been driven by the rise of e-commerce, which fueled demand for warehouse and distribution space. However, as more than 1 billion SF of industrial space has come online since 2022, landlords are now contending with an oversupply that has outpaced tenant demand in several key markets.


At the same time, economic uncertainty and rising interest rates have prompted many tenants to adopt a more cautious approach to leasing new space. Many industrial tenants, particularly in the logistics and retail sectors, are reevaluating their space needs as they seek to control costs in a challenging economic environment. This hesitation is evident in reports from industry giant Prologis, which noted a “sluggish” demand environment in the Inland Empire during a second-quarter earnings call.


Prologis also acknowledged that many of its tenants were displaying a lack of urgency in lease negotiations, further contributing to the softness in the market. The company’s comments echoed the sentiments of many industrial landlords, who have been bracing for a lackluster year in terms of leasing activity.


Interest Rates and Their Impact on New Development


Another key factor affecting the industrial market is the impact of rising interest rates, which have increased the cost of borrowing for developers and investors. In recent years, low interest rates fueled a boom in industrial construction, as developers took advantage of cheap capital to finance new projects. However, with the Federal Reserve raising rates in an effort to combat inflation, the cost of financing new developments has risen sharply, leading to a slowdown in new construction starts.


As of mid-2024, approximately 379 million SF of industrial space was under construction, down from 595 million SF at the same time in 2023. While this represents a significant decline, the market is still absorbing a large volume of new supply, with just over 229 million SF of industrial space coming online this year. The slowdown in new construction is expected to continue as higher interest rates make it more difficult for developers to justify new projects in an increasingly uncertain market.


However, the recent interest rate cuts announced by the Federal Reserve may provide some relief for developers and investors. Lower borrowing costs could reignite interest in new industrial projects, particularly in markets that continue to see strong demand for logistics and distribution space.


Looking Ahead: Opportunities and Challenges


The industrial real estate sector faces a delicate balance between rent growth and rising vacancies. While certain markets are benefiting from increased rental prices, the broader market is grappling with oversupply, sluggish tenant demand, and economic uncertainty. Landlords in key logistics hubs like the Inland Empire and Los Angeles are feeling the pressure as vacancy rates rise and tenant concessions increase.


Despite these challenges, there are reasons for optimism in the industrial market. The rise of e-commerce and the continued demand for logistics and distribution space provide a strong foundation for future growth. Additionally, the recent interest rate cuts could spur renewed investment and development activity, particularly as developers look to capitalize on lower borrowing costs.


For landlords and investors, the key to navigating this evolving market will be flexibility and adaptability. Those who can offer competitive lease terms, manage vacancy risks, and stay ahead of tenant demand trends will be best positioned to thrive in the months and years ahead.




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