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  • Writer's pictureRealFacts Editorial Team

Gold Frenzy in China Sparks Concerns Over Counterfeit Scams


Gold bars

The recent surge in gold prices has sparked excitement in China, yet it has also triggered a concerning trend of gold-related scams. Many Chinese individuals, drawn by the attraction of investing in gold, have unknowingly fallen prey to purchasing fake or inferior-quality gold, mistakenly believing they were acquiring the highly sought-after “999 gold,” renowned for its 99.9% purity. This influx of scams has prompted government attention, leading to the release of guidelines aimed at helping consumers distinguish between genuine and counterfeit gold jewelry.


In CNBC’s article, “China has a ‘fake gold’ problem — locals are getting scammed into buying artificial jewelry.” Lee Ying Shan quotes the Managing Director of China Market Research Group, Shaun Rein, saying, “Fake gold is becoming a major problem in China as more Chinese are looking to put their savings into gold,” Shaun has shed light on the issue, emphasizing the vulnerability of Chinese consumers due to their increasing demand for gold combined with a lack of awareness about counterfeit products. Reports of these scams have flooded local media and consumer protection platforms, exposing the widespread nature of the problem. From counterfeit goods sold on popular online platforms like Taobao and Pinduoduo to instances of gold items arriving with rust, the deception spans various channels.


In response, the Chinese government has taken steps to educate consumers on identifying authentic gold, advocating methods such as acid tests and careful examination of weight-to-size ratios. However, counterfeit products extend beyond the realm of gold in China, encompassing a wide array of items from luxury goods to everyday essentials. As online gold sales continue to rise, the World Gold Council advises against compromising quality for unusually low prices. In the midst of the volatile gold market, consumers are encouraged to exercise caution and seek out reputable sources, both online and offline, to safeguard their investments.


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