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  • Writer's pictureRealFacts Editorial Team

Apartments Taking Longer to Rent


As the U.S. prepares for another hot summer, the apartment rental market is experiencing its own heat wave of challenges. The national rental vacancy rate has stubbornly hovered around 6.6% for the past nine months, marking the highest level since 2021. This persistent vacancy rate indicates a notable shift in the rental market dynamics, compelling industry stakeholders to scrutinize the factors at play.

Rising Costs and Income Disparities

"Renters today must earn $66,120 to afford the median-priced apartment," reports a new analysis from Redfin. This figure starkly contrasts with the typical U.S. renter's income, which is $11,408 less. This growing disparity between rental costs and renter incomes underscores a significant affordability crisis. Despite a slight year-over-year increase of 0.8% in the median U.S. asking rent in May, many renters are feeling the financial strain. Redfin’s analysis highlights that demand from those unable to purchase homes is keeping rents near record highs, despite an apparent oversupply in some regions.

Lagging Rental Uptake

Interestingly, even with this demand, fewer than half of the newly constructed apartments completed in the fourth quarter of 2023 were rented within three months. This is a significant drop from the 60% rented out in the same period the previous year. This recent figure represents the lowest seasonally adjusted share on record, barring the disruption caused by the pandemic in early 2020. 

The primary reason for this sluggish uptake is the oversupply of units seeking tenants, despite a sharp cutback in new apartment starts. In the fourth quarter of 2023 alone, 90,260 new apartments came onto the market, the second-highest number since 2012. This influx of new units, particularly studios and one-bedroom apartments, has led to a saturated market struggling to absorb the supply.

Market Variations and Rent Fluctuations

The sharpest year-over-year increase in supply during the fourth quarter of 2023 was for studio apartments, up by 32.6%, followed by one-bedroom units at 22.2%, and two-bedroom units at 2.3%. This oversupply has led to significant drops in median asking rents for these unit types in the first quarter of 2024. Studio rents slumped by 20.9%, one-bedrooms by 11.9%, and two-bedrooms by 1.2%. However, larger units bucked this trend. The median asking rent for new units with three or more bedrooms rose by 9.1%, partly due to a 0.9% decrease in their construction in the fourth quarter of 2023.

Addressing Affordability and Supply Challenges

Despite these trends, rental affordability remains highly variable across different markets. In areas with significant oversupply, rent increases are capped, providing some relief to renters. However, in markets with fewer new units, finding affordable deals remains challenging. 

Redfin’s analysis suggests that to tackle the broader housing affordability issue, local and federal leaders must encourage more construction. The report also notes a trend in U.S. apartment construction skewing towards single people, with many builders hesitant to focus on family-sized units. This focus potentially leaves families with fewer affordable rental options.

Implications for Investors and Developers

For investors and developers, these market conditions present both challenges and opportunities. The current oversupply suggests a need for more strategic planning and targeted development to address market demands more accurately. Emphasizing diverse unit sizes and considering the needs of families could help mitigate vacancy issues and stabilize rental income.

Moreover, understanding regional market variations and adjusting pricing strategies accordingly can help attract and retain tenants, even in a competitive landscape. Offering incentives and flexible lease terms might also become crucial in ensuring higher occupancy rates and sustained rental income.


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